Solar Module Retail Price Environment
Solarbuzz Consultancy Reports
Module Prices

Solar Module Price Highlights:   February 2010


Price Summary

The turn of the year is often a moment when prices are adjusted at the factory gate, dependent on market conditions. The factory gate is the first point of sale in an arms length transaction by the manufacturer of the module.

Solarbuzz Retail  Photovoltaic Price  Index

This retail price survey is downstream of the factory gate. In other words, there are often wholesalers (known as "distibutors") that often purchase direct from the module manufacturer, which then on-sell to online retailers among others. The retail price in this survey is then after mark-up by the retailer and represents the price of the purchase of a single module (discounts are usually available for more than one, but they are not factored in to this index).

This means there is usually a delay of at least one month between the time a manufacturer adjusts prices and when they first appear on online retailer sites. The February result, therefore, is typically the first moment when any factory gate moves by manufacturers at the turn of the year will be evident in this survey result.

The February result shows that retail prices are still falling. Infact, this month shows the largest number of reductions since September 2009. The peak number of reductions last year were in August. There were 99 price reductions in February, which compares with 102 back in September. The peak reduction rate in August showed 176 price declines.

At the same time that the rate of price declines increased, the number of price increases at 31 were at their highest for 12 months. In other words, price moves varied by manufacturer according to the demand for that company's product line.

The net effect of these price moves caused both the United States and European indices to drop again this month. Both are at historic lows.

Lowest Prices ($/Wp)

Now that overall price levels have reduced, the tracking of the lowest price band in the survey is measured against the number of prices below $4.00 per watt (previously, this page was tracking prices below $4.75 per watt).

As of February 2010, there are now 393 solar module prices below $4.00 per watt (€2.84 per watt) or 25.8% of the total survey. This compares with 362 price points below $4.00 per watt (€2.84 per watt) in January.

The lowest retail price for a multi-crystalline silicon solar module is $1.98 per watt (€1.39 per watt) from a US retailer. The lowest retail price for a mono-crystalline silicon module is also $2.37 per watt (€1.68 per watt), from an Asian retailer.

Note, however, that "not all models are equal." In other words, brand, technical attributes and certifications do matter.

The lowest thin film module price remains at $1.76 per watt (€1.25 per watt) from an Asian-based retailer. As a general rule, it is typical to expect thin film modules to be at a price discount to crystalline silicon (for like module powers). This thin film price is represented by a 130 watt module.

Note, once again, that these prices are based upon the purchase of a single solar module and prices are exclusive of sales taxes. Information on volume discounts, factory gate and PV system pricing is available as part of our consultancy services.

Price Index Context

The module cost represents around 50 - 60% of the total installed cost of a Solar Energy System. Therefore the solar module pric
e is the key element in the total price of an installed solar system. All prices are exclusive of sales taxes, which depending on the country or region can add 8-20% to the prices, with generally highest sales tax rates in Europe.

LEGAL DISCLAIMER:

SOLARBUZZ DOES NOT AND CANNOT REPRESENT OR WARRANT THAT THE DATA IN THIS RETAIL PRICE SURVEY ARE ACCURATE OR COMPLETE. SOLARBUZZ DISCLAIMS ALL EXPRESS OR IMPLIED WARRANTIES AS TO THE ACCURACY OR COMPLETENESS OF THE DATA. THE DATA ON THIS WEB PAGE ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY.

YOU RELY ON THE ANALYSIS AT YOUR OWN RISK. SOLARBUZZ SHALL NOT BE RESPONSIBLE FOR THE CONSEQUENCES OF ANY DECISIONS RESULTING FROM THE USE OF THE DATA INCLUDING, BUT NOT LIMITED TO, LOSSES OR DAMAGES RESULTED THEREFROM. NOTHING IN THE DATA SHALL BE CONSIDERED AS AN ENDORSEMENT, PROMOTION OR ADVERTISING OF ANY COMPANY.

125 Watts and Higher Module Index
Retail Price Per Watt Peak
 
USA
Europe
 
US$/
watt
Euro /
watt
Feb
2010
4.27
4.19
Jan
2010
4.30
4.22
Dec
2009
4.31
4.23
Nov
2009
4.34
4.24
Oct
2009
4.38
4.24
Sep
2009
4.39
4.28
Aug
2009
4.45
4.34
Jul
2009
4.56
4.44
Jun
2009
4.61
4.48
May
2009
4.70
4.52
Apr
2009
4.74
4.54
Mar
2009
4.78
4.55
Feb
2009
4.81
4.62
Jan
2009
4.84
4.61
Dec
2008
4.85
4.68
Nov
2008
4.85
4.71
Oct
2008
4.85
4.72
Sep
2008
4.85
4.69
Aug
2008
4.83
4.71
Jul
2008
4.83
4.70
Jun
2008
4.82
4.70
May
2008
4.81
4.71
Apr
2008
4.81
4.71
Mar
2008
4.82
4.73
Feb
2008
4.81
4.74
Jan
2008
4.83
4.74
Dec
2007
4.83
4.77
Nov
2007
4.83
4.76
Oct
2007
4.84
4.77
Sept
2007
4.84
4.78
Aug
2007
4.85
4.79
July
2007
4.84
4.78
June
2007
4.85
4.78
May
2007
4.86
4.79
Apr
2007
4.87
4.80
Mar
2007
4.88
4.80
Feb
2007
4.88
4.79
Jan
2007
4.88
4.82

Note:

As a guide, the industry is looking to drive module prices down to $1.50 - 2.00 per watt over the next decade, if it is to make large inroads in to the grid tied electricity market, without subsidy.

The All Module Index is volume weighted to take account of the fact that the majority of market demand (in Megawatt terms) occurs in the high power module segment.

Number and direction of Worldwide Solar Module Price Changes


PRICE CHANGES
Feb
2009
Mar
2009
Apr
2009
May
2009
Jun
2009
Jul
2009
Aug
2009
Sep
2009
Oct
2009
Nov
2009
Dec
2009
Jan
2010
Feb
2010
Number of Prices that Increased
36
18
24
17
10
20
24
13
19
13
13
13
31
Number of Prices that Decreased
79
120
79
126
71
113
176
102
30
75
64
38
99
Number of Prices Unchanged
1376
1319
1232
1220
1315
1314
1185
1322
1372
1356
1384
1452
1392

Note: Price changes (in US dollar terms) caused only by an exchange rate movement, do not count as a price change in the above table. i.e. there has to be a movement in the local currency in question to register a change.

Our survey also tracks average prices by power segment analyzed by 125 watts and above, 40 - <125 watts and <40 watt modules. These price differentials can vary with market demand and manufacturing mix. Lowest prices per Watt can be found in the 125 watts and above segment, as manufacturers can minimize their unit (per watt) manufacturing cost. This information is available through our consultancy services.
Size of Solar Module Survey Base

 

SURVEY BASE
Feb
2009
Mar
2009
Apr
2009
May
2009
Jun
2009
Jul
2009
Aug
2009
Sep
2009
Oct
2009
Nov
2009
Dec
2009
Jan
2010
Feb
2010
Number of Companies in Survey
76
76
73
68
71
71
71
69
69
70
69
67
68
Number of Prices Tracked
1491
1457
1335
1363
1396
1447
1385
1437
1421
1444
1461
1503
1522
Number of Models
613
611
598
606
592
610
610
614
602
603
614
626
641

Most Solar Module prices are represented by Companies marketing from the United States and European Countries, which display retail prices on their respective Company web sites. These companies market solar products globally. There is less public display of prices in the key Japanese market. However, the survey does include companies from USA, Germany, United Kingdom, South Africa, Brazil, Mexico, Australia, France, Switzerland, Greece, Korea and Canada. Exchange rate conversions from local currency in to US dollars and Euros are made on the date of each survey.

In order to retain consistency in the data, the prices are based on the purchase of one solar module and are the lowest price displayed on the Internet site for that quantity (sometimes, this price is described as a 'sale price'). Lower prices that are available on multiple purchases are held outside the main index, in order to retain the consistency of the Price Index. Most sales companies offer discounts on multiple unit purchases and some companies offer to match the lowest price of competitors. The prices are exclusive of local taxes.

The typical Solar Industry Marketing structure is when a Solar Module Manufacturer sells to a Wholesaler (also known as "Distributor" or "Value Adding Reseller"), who then sells to a Retailer (also known as "Dealer"), who sells to the public or solar user. Value Adding Resellers often also sell direct to the solar user. In circumstances of a large order, the manufacturers may sell direct to the solar user, usually a commercial or government entity.

The price
represented on the survey is the Retailer price to the public or solar user. There are some rare examples where Wholesalers and even Manufacturers display prices and sell direct to the public on their web sites.

Major Solar Module Brands*


Major Product Brands covered in the survey are listed below. Click on the underlined names to go to the Company Home Page websites or click here to go to names, addresses and contact details for the full list of Solar Cell Manufacturing Companies.

Companies with a light grey background manufacture modules only, the remainder manufacture Solar Cells and Modules.

Air Therm Eurosolare Isofoton Sharp Corporation SunPower, Spain
Aten Solar Evergreen Solar Kaneka Corporation Solara SunPower Corporation
Atersa GPV Kurzsolar Solar-Fabrik SunSet
Atlantis GE Energy Kyocera Solar Solarwatt Suntech Power
BP Solar GPV Mitsubishi Electric SolarPort Sunware
Canrom Heliodinamica Mitsubishi Heavy Solarwerk Total Energie
Conergy Helios Technology MSK Corporation SolarWorld Webasto
Duravolt IBC Matrix Photowatt Solon AG Solmec
Energie Bau, Koln (EBK) ICP Solar Schott Solar Uni-Solar
    Sanyo Solar   Yingli Solar

* some manufacturers market under multiple brand names

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